What do an organizational executive director, a training professional, two communication consultants and a program director have in common. They are all on the Successfully Integrating Plain Language: How Literacy, Essential Skills, Communications and Training Professionals Use Plain Language panel I am hosting at PLAIN2013.
With past experience in all these fields - some involving plain language services - I am curious to see how these professionals articulate their plain language integration experiences.
I think plain language is the glue that holds a message and a reader or user together. Without it, the connection can be fragile. Clear communications has the power to bridge gaps, increase usability, and create results. In today's marketplace, we must be aware of the need to deliver messages that are read. Plain language is a great step to making that happen.
I recently edited a standard city property tax notice, using plain language guidelines, for the version that went into the local print media.
The proof is in the pudding. Seeing is believing. But, there is so much to learn about how plain language is evolving, can be used and integrated into all we do. That's why I will be at PLAIN2013. The program is going to help me fill up my tool kit, so I can integrate plain language even more. See you there!
Register now for PLAIN2013 to take advantage of the early bird registration.
With past experience in all these fields - some involving plain language services - I am curious to see how these professionals articulate their plain language integration experiences.
I think plain language is the glue that holds a message and a reader or user together. Without it, the connection can be fragile. Clear communications has the power to bridge gaps, increase usability, and create results. In today's marketplace, we must be aware of the need to deliver messages that are read. Plain language is a great step to making that happen.
I recently edited a standard city property tax notice, using plain language guidelines, for the version that went into the local print media.
The proof is in the pudding. Seeing is believing. But, there is so much to learn about how plain language is evolving, can be used and integrated into all we do. That's why I will be at PLAIN2013. The program is going to help me fill up my tool kit, so I can integrate plain language even more. See you there!
Register now for PLAIN2013 to take advantage of the early bird registration.
City Property Tax Samples
 City Council's Standard Property Tax Notice Before |  City Council's Property Tax Notice After (newspaper ads) 100 fewer words 3 sub- headings 6 bullet points Less media space More whitespace |
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