Whether you're a seasoned entrepreneur, an established business, or new to the website promotions game, you have a lot to say about your experience and expertise.But, is that what your clients—existing or new—want to read? Enter storytelling to the rescue. Here's how you can make your About page stand out from the crowd.
Start with an interesting experience
When I first travelled overseas, I met many people in their 40s and older backpacking on their own. It inspired me to be independent and try new things—forever.
Get up close and personal
Have you ever met someone who changed your life? I've been so lucky to meet great people, like my English prof who got me into journalism, a colleague who got me into training, and a friend who's kept me going.
Write in plain language
Before: I have over 25 years of experience as a consultant in the government, private, and non-profit sectors.
After: I love variety. We may even have crossed paths at a public office, a corporate launch or a fund-raising event. Don't you find you can always learn something new, or meet someone with an idea, or get motivated when you're out and about?
Here are some great storytelling ideas for your About section from Susan Greene, Copywriter and The Storyoftelling.
Let me know how it goes.