Why Instagram over Facebook?
What do the numbers say?
1. Since 2013, Facebook's organic marketing reach has declined 63%. Instagram's has grown 115%.
2. Only 32% of Facebook users engage with brands. 68% of Instagram users engage with brands.
3. Only 6% of Facebook brand followers are reached. While, Instagram reaches 100%.
This information is definitely worth exploring.
So, what do you do?
your online marketing. And, definitely consider updating your social media marketing strategy for 2016.