If you think having a #Facebook page is the best place for your business to be, you might want to think again. Until last week, I thought the same thing. But, when delivering my Making Every Word Count - Using Clear Communication to Connect with Clients workshop to new entrepreneurs, I learned some key information. Millennial entrepreneurs prefer #Instagram to #Facebook. They have good reasons. This was promptly supported by an online article.
Why Instagram over Facebook?
This Red Website blog post, from the day after my workshop, caught my eye. 5 reasons you should ditch Facebook and concentrate on Instagram instead put it in #plainlanguage. Facebook has plateaued and without paid for ads your chances of getting conversions are declining. Instagram is just getting started. And, the filtering process used on the platforms makes a huge difference (See 3. below).
What do the numbers say?
In a colourful poster, Red makes the numbers sing.
1. Since 2013, Facebook's organic marketing reach has declined 63%. Instagram's has grown 115%.
2. Only 32% of Facebook users engage with brands. 68% of Instagram users engage with brands.
3. Only 6% of Facebook brand followers are reached. While, Instagram reaches 100%.
This information is definitely worth exploring.
So, what do you do?
'One of the reasons I love to train, is what I learn from my students. Technology and entrepreneurial millennials are pushing the boundaries. They have experience across all platforms, curiosity and confidence, and want to be able to do things better. The words status quo - or leave as is - are not in their vocabulary. Read this article. Read more articles. Consider a small change in direction for
your online marketing. And, definitely consider updating your social media marketing strategy for 2016.
Kate Harrison Whiteside has over 25 years experience in plain language, writing and editing, training and consulting.