 | Whether you're a seasoned entrepreneur, an established business, or new to the website promotions game, you have a lot to say about your experience and expertise.But, is that what your clients—existing or new—want to read? Enter storytelling to the rescue. Here's how you can make your About page stand out from the crowd. |
Start with an interesting experience
How do you take your life's work and experiences and turn them into a short story? Start by selecting an interesting aspect that your readers can relate to and will be interested in. If they like travelling, select a personal travel story that can help them understand you better.
When I first travelled overseas, I met many people in their 40s and older backpacking on their own. It inspired me to be independent and try new things—forever.
When I first travelled overseas, I met many people in their 40s and older backpacking on their own. It inspired me to be independent and try new things—forever.
Get up close and personal
Be honest, sincere and personal (write it the first person). But, create a conversation that is more 'about' them, than you. Write less of a resume and more a profile to remember. People remember stories more than details.
Have you ever met someone who changed your life? I've been so lucky to meet great people, like my English prof who got me into journalism, a colleague who got me into training, and a friend who's kept me going.
Have you ever met someone who changed your life? I've been so lucky to meet great people, like my English prof who got me into journalism, a colleague who got me into training, and a friend who's kept me going.
Write in plain language
Plain language and storytelling were meant for each other. Writing informally, concisely and connecting through words people can understand, that's storytelling, that's plain language.
Before: I have over 25 years of experience as a consultant in the government, private, and non-profit sectors.
After: I love variety. We may even have crossed paths at a public office, a corporate launch or a fund-raising event. Don't you find you can always learn something new, or meet someone with an idea, or get motivated when you're out and about?
Here are some great storytelling ideas for your About section from Susan Greene, Copywriter and The Storyoftelling.
Let me know how it goes.
kate@keyadvice.net
Before: I have over 25 years of experience as a consultant in the government, private, and non-profit sectors.
After: I love variety. We may even have crossed paths at a public office, a corporate launch or a fund-raising event. Don't you find you can always learn something new, or meet someone with an idea, or get motivated when you're out and about?
Here are some great storytelling ideas for your About section from Susan Greene, Copywriter and The Storyoftelling.
Let me know how it goes.
kate@keyadvice.net
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