Timing is everything
When do most people post? When do most people read? A little research can go a long way to taking the stress off. You can lie by the pool, plan your content, map out the promotion strategy, and when there's calm between the social storms, post wisely for top ROI. Early morning is one of the worst times to post. Late afternoon works best across most platforms. And, weekends, rather than weekdays have some great advantages. Social Marketing Writing's research is a great resource on when is the best time for each social media platform.
Which platform when
When planning any business activity - a meeting, a conference, an announcement - you want to pick the perfect time. This also applies to posting on social media. Qucksprout recommends you follow users' leads:
- Facebook users peak on Fridays.
- Tweets on the weekend generate the best B2C activity.
- LinkedIn users love Tuesday mid-morning to lunch.
- Pinterst pinning is most popular Saturday 8pm-11pm.
- Instagram interaction is tops on Mondays and off-peak hours (evenings).
Follow in Richard Branson's Footsteps
Voted the best social media CEO, Richard Branson likes to keep things simple. He completes the social media circle: posting, reading comments, and using feedback to generate new posts. People love a story, and a little humour can go a long way. And, today's audiences are pretty savvy: be truthful, sincere and clear.
There's a reason social media browsing is called 'surfing'. And it's most successful if you follow the ebb and flow of your clients. Everyone gets the most out of the experience, and we can all be 'happy campers'. Set that beach chair up just how you like it and relax.