Plain language is a process of creating information that meets the audience's needs to:
- quickly find the information they want
- clearly understand it, and
- easily act on it.
How to show the importance of audience
Joel Solomon, Amazon content strategist, explains in his Gathercontent.com video Four Principles of Creating Helpful Content, “You answer the question asked." That is where the plain language writing plan begins.
How to write in plain language
Yes plain language is a process that involves a number of steps to complete. But, writing clearly and concisely are a good places to start. I recommend building a file of your before and after examples to help you sell others on the benefits of investing time in the true plain language process. Let them see the benefits with familiar information. This show and tell will help you clearly explain how plain language writing can better connect with your audience and help achieve the key plain language goals.
Here is Iain Broome's Gathercontent.com video Five plain English tips for writing better everything to help you form a strong base for beginning to write in plain language.