Plain or clear communications is often focused on the content - but design plays a huge part. In London this week, at the Design Festival, Siegal + Gale hosted a discussion on the power of simple designs.
The Wallace and Gromit creative director, a University of Reading professor, a London tailor and British Library entrepreneur-in-residence all gave their reasons for backing simplicity in design.
So, what does this mean for the plain language communicator on the street?
Let clear design help you stand out.
Siegal + Gale's president of EMEA (Europe, Middle East and Africa) Philip Davies called simplicity 'a powerful tool' that gives organizations the competitive edge.
The panel discussed simplicity vs simplistic - a debate that echoes plain language vs clear communications discussions that took place at the PLAIN conference in Stockholm in 2011. Watch the video.
The next time you do a project, find a designer with a plain language or clear design portfolio. They exist. My experience with them in print and on website projects has been enlightening.
Watch the International Plain Language Day Oct 13 video and find or start a local celebration event.
Kate Harrison Whiteside has over 25 years experience in plain language, writing/editing, training and consulting.