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With several website development projects in the final stages, a recurring theme caught my attention. It can still be a challenge to get the whole development team to focus on content first, then design. And, I totally understand why - design is exciting. But, the website design industry and all web users will benefit when planning what is going to be presented comes before planning how it will look.
According to research, 55% of website launch delays are caused by a failure to make content a priority*. By applying the plain language planning process to a website (re)development project, you will achieve a strong content platform, that is user-oriented, which can then help drive a user-friendly design. This combination will mean satisfied customers. Isn't that in synch with your project goal? Working with a Calgary charity website redesign proejct (I will highlight the project when the new site is live), the plain language process of clarifying users and usability highlighted some important factors. Most users would be at a library or on a smart phone. They would probably have limited time to find information, due to lifestyle. Creating clear content, targeting their literacy and social needs, and keeping the design light would make the site feel and function user-friendly. It also has the potential to reduce repeated questions at the front desk. The proof is in the pudding. But, in my experience, applying the plain language process to website planning delivers results. Source: Plain Language Websites, Plain Language Wizardry
9 Comments
7/10/2013 08:53:12 pm
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I must say the blog post is just useful for everyone else reading it because the information and knowledge "Content developer" it contains is very important. I like the post! Excellent job! Keep sharing such valuable information through your blogs. Thanks. 8/22/2013 03:02:35 pm
Very INFORMATIVE and just FANTASTIC! I was looking for the related information. Thanks a lot it is very useful for me. Would love to read some pieces on the topic.!!!! 8/23/2013 10:06:54 pm
Now that was a really healthy dialogue right there. Gets your blood pumping really fast and strong. Thanks a lot for sharing this with 9/10/2013 09:31:41 pm
Now that was a really healthy dialogue right there. Gets your blood pumping really fast and strong. Thanks a lot for sharing this with 9/25/2013 08:22:52 pm
With the help of plain language into the web content plan I the concept will get more clear and the reader will get to know about the content more deeply. 9/25/2013 11:57:24 pm
I truly appreciate how you’ve worded your material in this article. I am very impressed with this information and you’ve managed to keep it interesting. 10/18/2013 06:43:26 pm
Thank you very much for sharing this useful information. I was doing a project and for that I was looking for related information. Some of the points are very useful. Do share some more material if you have. 10/22/2013 11:57:17 pm
It is easy to build a blog, but hard to build a successful one. I can see that this blog is growing and I wish you good luck!! Leave a Reply. |
AuthorKate Harrison Whiteside has over 25 years experience in plain language, writing and editing, training and consulting. Archives
May 2018
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