Participation is the key trend theme for 2013 according to trendwatching.com. People - clients, consumers, colleagues - are now pro-active in social media, technology and want to be leaders, not followers. Businesses of all sizes need to integrate inclusion into their marketing strategies. Here are some things to consider.
People are taking control. Trendwatching calls them 'custowners' and 'presumers'. This growing segment wants to be at the front of the pack. Do you have a place for them?
If you are in the global marketplace, watch out. The children of the emerging markets are growing up - and catering to their own needs (good, services). Is this a boost or a backlash to your bottom line?
The mobile market is going myopic. 'Mobilists' want to use their phones for everything. And they want it now. But data protection issues will continue to make headlines. How do you meet both scenarios?
Branding together - producers and consumers - will go on a new, strengthened journey of sustainability. And transparency is going to be the top corporate goal. Find out what your public want.
Participation is expanding, exploding and exploring new avenues. Find out which trends will be most important for you to research, adapt to and show leadership in. Trendwatching.com's Top 10 Trends for 2013.
Kate Harrison Whiteside has over 25 years experience in plain language, writing/editing, training and consulting.