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Use standard planning
Businesses use blogs in their web sites for their organizing and archiving abilities. Then they call it something other than a blog—something that suits their brand and their clients. I call it the 'big blog advantage'.
Business benefits from blogging
- Websites with blogs have 97% more inbound traffic.
- Majority of US consumers purchase based on blog posts, reading 5-10 per day.
- 70% of consumers learn about a company through their blog.
Blog and be happy - and see the healthy business benefits.