Plain language is your client service advantage
Plain language, the process of ensuring information meets readers’ needs, is quickly becoming a top skill for freelance writers and editors. Our clients are faced with increased competition and the need to stand out. Plain language benefits for editors include clarity checklists for writing, ways to strengthen the connection between content and clients, and design guidelines for readability. Benefits for your clients include being more effective and efficient at communicating, solving their clients’ problems quickly, and improving staff skills. Words take time, and time is money. So, where do you begin?
How to explain what plain language is?
It is important to understand what plain language is, where to fit it into your services, and how you can promote it to your clients. You may be confronted with the question “What is plain language?” Plain language, or clear communication, is the process of creating print information or online content that meets readers’ needs. We know that organizations struggle to get and keep a client’s attention in today’s competitive marketplace. Following the plain language process helps ensure clients can:
Read the full blog Plain Language is the Editor's Key to Reaching Readers on Indiacopyeditors
What really works?
Regardless of which guidelines you use, what the project focus is, or how much time is available, plain language professionals always put their audience first. As freelance editor Christa Bedwin states in her book, if our audience doesn’t understand what we’ve presented, then we didn’t communicate effectively. Read her Forum blog The Joys of Teaching Engineers to Write to see how plain language can effectively cross borders, professions, and topics. It knows no boundaries. It is a great way to enhance your skills, scope, and services.
Interested in enhancing your skills? Sign up for an online PlainLanguageAcademy.com course.
Kate Harrison Whiteside has over 25 years experience in plain language, writing/editing, training and consulting.